AN/ARCHIVE: Blue Revolution

Exhibition Design, Polimoda, 2025

blue r/evolution is the second chapter of Polimoda’s AN/ARCHIVE, curated by Massimiliano Giornetti and designed by (ab)Normal. Hosted during Pitti Uomo 107, the exhibition traces the material evolution of denim from utility to cultural rebellion. The installation features 150 years of Roy Roger’s archive, Charles Fréger’s photography, and Ricketts’ indigo textile art. (ab)Normal’s design reflects the layered nature of the archive, creating an immersive space where history meets speculation. By treating the archive as a living tool for education and debate, the project explores indigo as a mirror for global identity and collective imagination.


Credits
Project Team: Mattia Inselvini, Davide Masserini, Luigi Savio, Andrea Derni, Ginevra Conchetto
Graphic design: Sarah Micheli


Photos by Tiziano Ercoli, Riccardo Giancola