(ab)Normal is a multidisciplinary agency experimenting within design, architecture, digital art and creative direction; founded in 2018 by Marcello Carpino, Mattia Inselvini, Davide Masserini and Luigi Savio.
(ab)Normal has contributed with its works to various cultural events related
to design and architecture and worked on special projects for clients such as
Moncler, Bally, LVMH, Cassina, OneBlockDown. Several works have been published in magazines such as Domus, Platform, Artribune,
Zero.eu, Abitare, Archdaily, Elle Decor, Volume Magazine.
(ab)Normal services include:
SPATIAL INSTALLATIONS We design and create venues that are both permanent (retail, hospitality, and offices) and temporary (events, shows). For businesses and organizations, we create installations that span from window displays to outdoor concepts, customer experiences, exhibition spaces, and customer experiences.
ARCHITECTURE Trained as architects, we design projects at different scales, spanning from small
exhibition pavilions to public buildings with an urban footprint. (ab)Normal architecture is not subject to a recurrent formalism, since every project
develops its own identity.
ONLINE EXPERIENCES We create custom virtual productions with a focus on integrating interactive tactile components with digital material. We awaken the senses, transforming off-screen interactions, mixed reality, and tactile extensions into 360-degree experiences.
DIGITAL ART (ab)Normal fathoms the boundaries of digital representation through highly
iconographic images, where 3D objects are reconfigured in spatial narratives.
Renderings, digital scenographies, virtual environments... We deliver innovative
content that helps brands strengthen their message.
SPECULATIVE DESIGN We use a comprehensive and research-based approach to create custom furniture for both private clientele and cultural institutions. We experiment with proportions, materiality, and technologies as we design and make products.
CREATIVE DIRECTION In the areas of strategy, art direction, photography, and video, (ab)Normal translates its vision into a genuine conceptual framework that serves the demands of the client.
Bally, Cassina, Comune di Milano, Euromas, Forma & Cemento, Leonardo Assicurazioni, Highsnobiety, LVMH, Moncler, Novara Jazz, One Block Down, Reasoned Art
Ljubljana Biennal, Tbilisi Biennal, Venice Biennal, Oslo Triennale, Milano Triennale, ADI Design Museum, ARKO Art Center Seoul, Anise Gallery London, AA School London, Balts Gallery Zurich, Milano Design Week, DROPCITY, Haus Der Architektur Graz, MEGAMEGAMEGA, Pleisure Space, Possibility Of An Island, UNA Galleria, Riviera Milano, School SOS London, SUPERATTICO, Wide VR