- Multidisciplinary agency experimenting within design, architecture, digital art and creative direction. -
(AB)NORMAL is an interdisciplinary studio based in Milan, run by architects Mattia Inselvini, Davide Masserini and Luigi Savio.
The studio's work spans architecture, product design, and creative direction, across a wide array of domains including art, culture, design, interiors and fashion. These outputs traverse various scales and formats, moving between the virtual and tangible, ephemeral and permanent, speculative and commercial. Driven by a keen interest in the frictions of contemporaneity, the creative process of (AB)NORMAL integrates iconic elements with nods to popular culture, with a particular focus on multidisciplinarity and the implications of technological progress. The result is a profound and widely understandable mosaic, architecturally grounded in the present yet conceptually responsive to change.
Founded in 2017 by Marcello Carpino, Mattia Inselvini, Davide Masserini and Luigi Savio, the project began as a
Graphic Novel without chronology, in which outdated 3d objects and unrealized
formal obsessions are rearranged into spatial narratives. The images, highly
iconographic, allegorically describe the strange intersection between the Internet,
Gaming and Religion.
Team Mattia Inselvini, Davide Masserini, Luigi Savio, Sarah Micheli,
Camilla Morandi,
Camilla Vaghi, Marcello Carpino
From 2022:
Leucotea Andriolo,
Giuseppe Greppi,
Alessandro Ricci, Silvia Missaglia, Priscilla Oliveros, Sofia Coutsoucos, Noemi Catalano, Carolina Sartori
(AB)NORMAL is an interdisciplinary studio experimenting within architecture, design, scenography, and creative direction ︎