About

(AB)NORMAL is an interdisciplinary studio led by architects Mattia Inselvini, Davide Masserini, and Luigi Savio.

The studio combines architectural expertise with creative vision to deliver projects across multiple fields—from buildings and interiors to products, exhibitions, and brand experiences.

We create work that deliberately traverses scales and formats—moving between virtual and tangible, ephemeral and permanent, speculative and commercial, serving diverse industries including art, fashion, music and design.

At our core lies a critical investigation of contemporary conditions, blending speculative and practical approaches to address spatial, social, and cultural contexts. (AB)NORMAL draws on an extensive network of experts, ensuring that each project is approached holistically and realized with the highest standards: we operate with an emphasis on precision, excellence, and audacity.

Since our founding in 2017, (AB)NORMAL has cultivated a distinctive research-driven approach that began as a graphic novel, using outdated 3D objects and formal explorations to generate spatial storytelling. This experimental origin continues to fuel our practice today, as we engage critically with contemporary phenomena, challenging the boundaries between technology, internet culture, and the built environment.

Team Mattia Inselvini, Davide Masserini, Luigi Savio, Ginevra Conchetto, Giulia Cova, Cesare Donadeo, Salömé Ferreux, Marija Ivljanin, Sarah Micheli, Federica Montingelli, Camilla Morandi, Marco Piccoli, Camilla Vaghi

From 2018Leucotea Andriolo, Marcello Carpino, Noemi Catalano, Sofia Coutsoucos, Andrea Derni, Giuseppe Greppi, Silvia Missaglia, Elia Morandi, Priscilla Oliveros, Alessandro Ricci, Carolina Sartori, Sophie Schaffer

(AB)NORMAL was founded in 2017 by Marcello Carpino, Mattia Inselvini, Davide Masserini and Luigi Savio.