(ab)Normal is a multidisciplinary agency experimenting within design, architecture, digital art and creative direction ︎ 


Architecture, Won Competition, Florence, ongoing

Moncler Studio Ascenti
Set Design, Paris, 2023

Polimoda Graduation Show 2023

BEIC - Biblioteca Europea Informazione e Cultura
Architecture, Won Competition, Milan,

Rehabilitation of the Byrsa Acropolis
Architecture Competition, Carthage, Tunisia,

Primary School Oltre Maira
Architecture Competition, 3rd Prize, Dronero, Italy

Installation, ME Milan Il Duca, Milan Design Week 2023

Installation, Architecture Venice Biennale 2023

The Self Observing Landscape
AA Visiting School, ongoing

Ortigia Sound System
Creative Direction, 2023

Installation, DROPCITY, Milan Design Week 2023

Pavilion, Marmomac 2022,

Rosa Camuna
Furniture Design, Milan, 2023

Moncler Studio Ascenti
Set Design, Milan, 2022

Spatial Installation, Biennale of Tbilisi, Italy/Georgia, 2020

Furniture Design, Austria, 2022

(ab)Normal Story
Graphic Novel without chronology, 2017 - ongoing

Floating Opposites - Cassina & One Block Down
Installation, Milan Design Week 2022

Chroma Park
Installation, DROPCITY, Milan Design Week 2022

Guerrilla Scan
Research, World, On-going

Freak Show
Exhibition Design, Milan, 2022

Digital Environment, Virtual, 2021

Take Your Seat
Contribution, ADI Design Museum, Milan, 2021

Dolmen Table
Furniture Design, Superattico, Milan, 2020

Grow Your Own Cloud, SXSW, Austin Texas, USA 2020

Installation, The State of The Art of Architecture, Milan Triennale, 2020

Der Januskopf: a two-faced strategy for Rennweg
EUROPAN 15, Architecture Competition, 2nd Prize, Wien

Hybrid Field 
Furniture Design, Berlin, 2019
Domus n°1040 
Cover Image and Illustrations, November 2019

Bodies of Knowledge
Installation at +MSUM, BIO26, Ljubljana, 2019

Installation, Oslo Architecture Triennale 2019

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Video Installation, Haus der Architektur, Graz, 2019

Machine(s) of Loving Grace
Installation, Teatro Ringhiera, Milan, 2019

Everyday Ruins 
Video Installation, Baltsprojects, Zurich, 2019
Microtools, The Invisible Synapse
Installation, Alcova, Milan Design Week 2019

Domestic Monuments, DiSé
Visual Identity and Illustrations, Palazzo Biscari, Catania, 2019

Affordable Art Fair 2019 
Images and Virtual Reality, Milan, 2019
Installation, Virtual Reality, Anise Gallery, London, 2018

Installation, Swiss Architecture Museum, Basel, 2018

Relics, Forma e Cemento
Visual Identity and Illustrations, Salone del Mobile, Milan, 2018

- Multidisciplinary agency experimenting within design, architecture, digital art and creative direction. -

(ab)Normal is a multidisciplinary agency experimenting within design, architecture, digital art and creative direction; founded in 2018 by Marcello Carpino, Mattia Inselvini, Davide Masserini and Luigi Savio.

(ab)Normal has contributed with its works to various cultural events related to design and architecture and worked on special projects for clients such as Moncler, Bally, LVMH, Cassina, OneBlockDown. Several works have been published in magazines such as Domus, Platform, Artribune, Zero.eu, Abitare, Archdaily, Elle Decor, Volume Magazine.


Leucotea Andriolo
Marcello Carpino
Giuseppe Greppi
Mattia Inselvini
Davide Masserini
Sarah Micheli
Silvia Missaglia
Luigi Savio
Camilla Vaghi

(ab)Normal services include:

We design and create venues that are both permanent (retail, hospitality, and offices) and temporary (events, shows). For businesses and organizations, we create installations that span from window displays to outdoor concepts, customer experiences, exhibition spaces, and customer experiences.

Trained as architects, we design projects at different scales, spanning from small exhibition pavilions to public buildings with an urban footprint.
(ab)Normal architecture is not subject to a recurrent formalism, since every project develops its own identity.

We create custom virtual productions with a focus on integrating interactive tactile components with digital material. We awaken the senses, transforming off-screen interactions, mixed reality, and tactile extensions into 360-degree experiences.

(ab)Normal fathoms the boundaries of digital representation through highly iconographic images, where 3D objects are reconfigured in spatial narratives. Renderings, digital scenographies, virtual environments... We deliver innovative content that helps brands strengthen their message.

We use a comprehensive and research-based approach to create custom furniture for both private clientele and cultural institutions. We experiment with proportions, materiality, and technologies as we design and make products.

In the areas of strategy, art direction, photography, and video, (ab)Normal translates its vision into a genuine conceptual framework that serves the demands of the client.


Bally, Cassina, Comune di Milano, Euromas, Forma & Cemento, Leonardo Assicurazioni, Highsnobiety, LVMH, Moncler, Novara Jazz, One Block Down, Reasoned Art


Ljubljana Biennal, Tbilisi Biennal, Venice Biennal, Oslo Triennale, Milano Triennale, ADI Design Museum, ARKO Art Center Seoul, Anise Gallery London, AA School London, Balts Gallery Zurich, Milano Design Week, DROPCITY, Haus Der Architektur Graz, MEGAMEGAMEGA, Pleisure Space, Possibility Of An Island, UNA Galleria, Riviera Milano, School SOS London, SUPERATTICO, Wide VR

- Multidisciplinary agency experimenting within design, architecture, digital art and creative direction. -