(AB)NORMAL is an interdisciplinary studio led by architects Mattia Inselvini, Davide Masserini, and Luigi Savio.
The studio combines architectural expertise with creative vision to deliver projects across multiple fields—from buildings and interiors to products, exhibitions, and brand experiences. Our services span architecture, interior design, product design, scenography, exhibition design, and brand experience, serving diverse industries including art, fashion, music and design.
We create work that deliberately traverses scales and formats—moving between virtual and tangible, ephemeral and permanent, speculative and commercial. At our core lies a critical investigation of contemporary conditions, blending speculative and practical approaches to address spatial, social, and cultural contexts.
We create work that deliberately traverses scales and formats—moving between virtual and tangible, ephemeral and permanent, speculative and commercial. At our core lies a critical investigation of contemporary conditions, blending speculative and practical approaches to address spatial, social, and cultural contexts.
(AB)NORMAL draws on an extensive network of experts, ensuring that each project is approached holistically and realized with an emphasis on precision, excellence, and audacity.
Since our founding in 2017, we have cultivated a distinctive research-driven approach that began as a graphic novel, using outdated 3D objects and formal explorations to generate spatial storytelling. This experimental origin continues to fuel our practice today, as we challenge the boundaries between technology, internet culture, and the built environment.
For our complete record of exhibitions, publications, and academic roles, visit our CV
Since our founding in 2017, we have cultivated a distinctive research-driven approach that began as a graphic novel, using outdated 3D objects and formal explorations to generate spatial storytelling. This experimental origin continues to fuel our practice today, as we challenge the boundaries between technology, internet culture, and the built environment.
For our complete record of exhibitions, publications, and academic roles, visit our CV
Team
Ginevra Conchetto, Ludovica Costi, Giulia Cova, Marija Ivljanin, Federica Montingelli, Camilla Morandi, Marco Piccoli, Camilla Vaghi, Maria Andrea Diaz Huerta, Adrian Weiss
From 2018
Leucotea Andriolo, Marcello Carpino, Noemi Catalano, Sofia Coutsoucos, Andrea Derni, Giuseppe Greppi, Silvia Missaglia, Elia Morandi, Priscilla Oliveros, Alessandro Ricci, Carolina Sartori, Sophie Schaffer, Cesare Donadeo, Salömé Ferreux, Sarah Micheli
Ginevra Conchetto, Ludovica Costi, Giulia Cova, Marija Ivljanin, Federica Montingelli, Camilla Morandi, Marco Piccoli, Camilla Vaghi, Maria Andrea Diaz Huerta, Adrian Weiss
From 2018
Leucotea Andriolo, Marcello Carpino, Noemi Catalano, Sofia Coutsoucos, Andrea Derni, Giuseppe Greppi, Silvia Missaglia, Elia Morandi, Priscilla Oliveros, Alessandro Ricci, Carolina Sartori, Sophie Schaffer, Cesare Donadeo, Salömé Ferreux, Sarah Micheli