(AB)NORMAL is an interdisciplinary studio led by architects Mattia Inselvini, Davide Masserini, and Luigi Savio.

The studio combines architectural expertise with creative vision to deliver projects across multiple fields—from buildings and interiors to products, exhibitions, and brand experiences.

Our practice spans multiple disciplines—architecture, design and creative direction—serving diverse industries including art, fashion, and interior design. We create work that deliberately traverses scales and formats—moving between virtual and tangible, ephemeral and permanent, speculative and commercial.

At our core lies a critical investigation of contemporary conditions, blending speculative and practical approaches to address spatial, social, and cultural contexts. (AB)NORMAL draws on an extensive network of experts, ensuring that each project is approached holistically and realized with the highest standards: we operate with an emphasis on precision, excellence, and audacity.

Since our founding in 2017, (AB)NORMAL has cultivated a distinctive research-driven approach that began as a graphic novel, using outdated 3D objects and formal explorations to generate spatial storytelling. This experimental origin continues to fuel our practice today, as we engage critically with contemporary phenomena, challenging the boundaries between technology, internet culture, and the built environment.

Mattia Inselvini, Davide Masserini, Luigi Savio, Ginevra Conchetto, Andrea Derni, Cesare Donadeo, Sarah Micheli, Federica Montingelli, Camilla Morandi, Marco Piccoli, Camilla Vaghi