(AB)NORMAL is a multidisciplinary studio experimenting within architecture, design, scenography, and creative direction ︎ 

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Studio Skate Market

Pop-Up Retail, New York, 2023

Versace Show SS 2024

Set Design, Milan Fashion Week 2023

Polimoda AN/ARCHIVE

Architecture, Won Competition, Florence, ongoing

Moncler Studio Ascenti

Set Design, Paris, 2023

Anthos Show

Polimoda Graduation Show 2023

BEIC - New European Library

Architecture, Won Competition, Milan, ongoing

Byrsa Acropolis

Architecture Competition, Carthage, Tunisia, 2023

Primary School Oltre Maira

Architecture Competition, 3rd Prize, Dronero, Italy

T.I.E.D. Pavilion

Installation, ME Milan Il Duca, Milan Design Week 2023

Belvedere

Installation, Architecture Venice Biennale 2023

The Self Observing Landscape
AA Visiting School, ongoing

Ortigia Sound System
Creative Direction, 2023

EUROPELAGO
Installation, DROPCITY, Milan Design Week 2023


EU-02X
Pavilion, Marmomac 2022,
Verona

Rosa Camuna
Furniture Design, Milan, 2023


Moncler Studio Ascenti
Set Design, Milan, 2022


Dicho
Spatial Installation, Biennale of Tbilisi, Italy/Georgia, 2020


REDCAP
Furniture Design, Austria, 2022


(ab)Normal Story
Graphic Novel without chronology, 2017 - ongoing

Floating Opposites - Cassina & One Block Down
Installation, Milan Design Week 2022

Chroma Park
Installation, DROPCITY, Milan Design Week 2022


Guerrilla Scan
Research, World, On-going

Freak Show
Exhibition Design, Milan, 2022

BallyHike
Digital Environment, Virtual, 2021

Take Your Seat
Contribution, ADI Design Museum, Milan, 2021

Dolmen Table
Furniture Design, Superattico, Milan, 2020

Datacloud 
Grow Your Own Cloud, SXSW, Austin Texas, USA 2020

Paraphernalia
Installation, The State of The Art of Architecture, Milan Triennale, 2020

Der Januskopf: a two-faced strategy for Rennweg
EUROPAN 15, Architecture Competition, 2nd Prize, Wien

Hybrid Field 
Furniture Design, Berlin, 2019
Domus n°1040 
Cover Image and Illustrations, November 2019


Bodies of Knowledge
Installation at +MSUM, BIO26, Ljubljana, 2019

ARPA
Installation, Oslo Architecture Triennale 2019

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Video Installation, Haus der Architektur, Graz, 2019


Machine(s) of Loving Grace
Installation, Teatro Ringhiera, Milan, 2019


Everyday Ruins 
Video Installation, Baltsprojects, Zurich, 2019
Microtools, The Invisible Synapse
Installation, Alcova, Milan Design Week 2019

Domestic Monuments, DiSé
Visual Identity and Illustrations, Palazzo Biscari, Catania, 2019

Affordable Art Fair 2019 
Images and Virtual Reality, Milan, 2019
Datasutra
Installation, Virtual Reality, Anise Gallery, London, 2018

Dichtelust
Installation, Swiss Architecture Museum, Basel, 2018

Relics, Forma e Cemento
Visual Identity and Illustrations, Salone del Mobile, Milan, 2018





- Multidisciplinary agency experimenting within design, architecture, digital art and creative direction. -

ANTHOS

Polimoda Graduation Show 2023



On the occasion of 104th Pitti Uomo, (ab)Normal has designed the scenography for Polimoda's highly anticipated annual Graduation Show, titled "ANTHOS”.
The event, which took place on June 15th in the new B4 building at Manifattura Tabacchi, showcased an impressive lineup of 25 collections, comprising over 100 looks
crafted by Polimoda's top designers from all over the world.



Scenography
While preserving the industrial charm of Pier Luigi Nervi’s building, a translucent wall splits the space into two parts: one half hosts the guests, the other serves as backstage.
On the perimeter, a scenographic white curtain completely obscures the showspace from natural light.  Moments before the show begins, a carefully orchestrated play of lights unveils a captivating spectacle of shadows and silhouettes, exposing the dynamic flurry of activity and meticulous preparations unfolding behind the scenes. This artful presentation grants the audience a glimpse into the enigmatic realm on the other side.  The translucent wall, composed of modular polycarbonate panels spanning over 80 metres, functions both as a filter, concealing the invisible mechanics behind the scenes, and as a canvas, showcasing the collections of the students.

Circularity
All materials used in the scenography have been carefully selected with end-of-life considerations. After the show, every element has been dismantled and returned for further processing. Notably, the polycarbonate panels will be transformed into new materials, embodying the ethos of regeneration and innovation. Sustainability is at the core of the Anthos Graduation Show, exemplifying (ab)Normal's dedication to waste reduction and reimagining the lifecycle of scenography elements.

Location
The Polimoda Graduation Show took place at the new B4 wing of the Manifattura Tabacchi, an integral part of an urban regeneration project. Situated within this modern development are Polimoda's workshops. The location itself is a rationalist structure designed by architect Pier Luigi Nervi, which beautifully showcases Polimoda's state-of-the-art approach while embracing contemporary and accessible spatial utilisation for creative expression.


Credits
Creative Direction by Massimiliano Giornetti
Exhibition Scenography by (ab)Normal, Silvia Missaglia, Camilla Vaghi
Production by Urban Production
Photos by Tiziano Ercoli, Riccardo Giancola



- Multidisciplinary agency experimenting within design, architecture, digital art and creative direction. -