Italian Radical Design

Fair Pavilion, Salone del Mobile, 2025

Three distinct domestic spaces implode within the perimeter of the stand, generating a multiplicity of glimpses and spaces that differ from each other in terms of geometry and materials.

Memphis Milano, Meritalia, and Gufram coexist in a labyrinth of perforated partitions mimicking theatrical or cinematic sets.

Project Team: (AB)NORMAL
Luigi Savio, Ginevra Conchetto, Camilla Morandi, Mattia Inselvini, Davide Masserini

Styling: Giordano Sarno, Gaia Marchesini, Greta Cevenini

Photos by Tiziano Ercoli, Riccardo Giancola