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Massimo
Osti Studio — FW25 Sales Campaign
Massimo
Osti Studio — FW25 Sales Campaign
Set and product design, Milano, 2025
For the brand's first showroom Sales Campaign, we developed and designed a display system using aluminum profiles originally engineered for industrial welding applications. A precise kit of parts—structural frames, connectors, bolts—drives maximum flexibility and extends the material’s lifecycle.
Open to selected clients throughout January and February 2025 in Milan.
Object 01: Central Totem
The central installation acted as a three-dimensional frame for 6-meter-long textile samples. Suspended above four steel basins filled with blue-tinted water, the fabrics slowly absorbed the dye, shifting in hue throughout the opening month.
Object 02: MOS TV Stand
TV Stand designed and built on-site with stock components.
Credits
Client: Massimo Osti Studio
Project team (AB)NORMAL Mattia Inselvini, Davide Masserini, Luigi Savio, Camilla Morandi
Photos by Tiziano Ercoli, Riccardo Giancola
Open to selected clients throughout January and February 2025 in Milan.
Object 01: Central Totem
The central installation acted as a three-dimensional frame for 6-meter-long textile samples. Suspended above four steel basins filled with blue-tinted water, the fabrics slowly absorbed the dye, shifting in hue throughout the opening month.
Object 02: MOS TV Stand
TV Stand designed and built on-site with stock components.
Credits
Client: Massimo Osti Studio
Project team (AB)NORMAL Mattia Inselvini, Davide Masserini, Luigi Savio, Camilla Morandi
Photos by Tiziano Ercoli, Riccardo Giancola
