Oasi Zegna VIP Client Box

Product design, Milano, 2023

(AB)NORMAL designed and produced a limited-edition object for Zegna’s most exclusive audience.
Our proposal was to transform the Oasi Zegna-a natural and cultural sanctuary-into a tangible artifact: a miniature, crystallized landscape.

Crafted in 100% organic, recyclable resin, it captures the essence of Panoramica Zegna as a translucent fragment.

Concept and Creative Direction: (AB) NORMAL
Creative Consultancy: C41, Luca A. Caizzi, Barbara Guieu
Photos by Tiziano Ercoli, Riccardo Giancola