(AB)NORMAL is a multidisciplinary studio experimenting within architecture, design, scenography, and creative direction ︎ 

︎︎︎About
︎︎︎Instagram
︎︎︎Contact

Studio Skate Market

Pop-Up Retail, New York, 2023

Versace Show SS 2024

Set Design, Milan Fashion Week 2023

Polimoda AN/ARCHIVE

Architecture, Won Competition, Florence, ongoing

Moncler Studio Ascenti

Set Design, Paris, 2023

Anthos Show

Polimoda Graduation Show 2023

BEIC - New European Library

Architecture, Won Competition, Milan, ongoing

Byrsa Acropolis

Architecture Competition, Carthage, Tunisia, 2023

Primary School Oltre Maira

Architecture Competition, 3rd Prize, Dronero, Italy

T.I.E.D. Pavilion

Installation, ME Milan Il Duca, Milan Design Week 2023

Belvedere

Installation, Architecture Venice Biennale 2023

The Self Observing Landscape
AA Visiting School, ongoing

Ortigia Sound System
Creative Direction, 2023

EUROPELAGO
Installation, DROPCITY, Milan Design Week 2023


EU-02X
Pavilion, Marmomac 2022,
Verona

Rosa Camuna
Furniture Design, Milan, 2023


Moncler Studio Ascenti
Set Design, Milan, 2022


Dicho
Spatial Installation, Biennale of Tbilisi, Italy/Georgia, 2020


REDCAP
Furniture Design, Austria, 2022


(ab)Normal Story
Graphic Novel without chronology, 2017 - ongoing

Floating Opposites - Cassina & One Block Down
Installation, Milan Design Week 2022

Chroma Park
Installation, DROPCITY, Milan Design Week 2022


Guerrilla Scan
Research, World, On-going

Freak Show
Exhibition Design, Milan, 2022

BallyHike
Digital Environment, Virtual, 2021

Take Your Seat
Contribution, ADI Design Museum, Milan, 2021

Dolmen Table
Furniture Design, Superattico, Milan, 2020

Datacloud 
Grow Your Own Cloud, SXSW, Austin Texas, USA 2020

Paraphernalia
Installation, The State of The Art of Architecture, Milan Triennale, 2020

Der Januskopf: a two-faced strategy for Rennweg
EUROPAN 15, Architecture Competition, 2nd Prize, Wien

Hybrid Field 
Furniture Design, Berlin, 2019
Domus n°1040 
Cover Image and Illustrations, November 2019


Bodies of Knowledge
Installation at +MSUM, BIO26, Ljubljana, 2019

ARPA
Installation, Oslo Architecture Triennale 2019

Sorry, the file you have requested does not exist.
Video Installation, Haus der Architektur, Graz, 2019


Machine(s) of Loving Grace
Installation, Teatro Ringhiera, Milan, 2019


Everyday Ruins 
Video Installation, Baltsprojects, Zurich, 2019
Microtools, The Invisible Synapse
Installation, Alcova, Milan Design Week 2019

Domestic Monuments, DiSé
Visual Identity and Illustrations, Palazzo Biscari, Catania, 2019

Affordable Art Fair 2019 
Images and Virtual Reality, Milan, 2019
Datasutra
Installation, Virtual Reality, Anise Gallery, London, 2018

Dichtelust
Installation, Swiss Architecture Museum, Basel, 2018

Relics, Forma e Cemento
Visual Identity and Illustrations, Salone del Mobile, Milan, 2018





- Multidisciplinary agency experimenting within design, architecture, digital art and creative direction. -

Studio Skate Market 

Pop-Up Retail, New York, 2023



Managed by Scott Avenue Associates, a division of hospitality group Happier, the warehouse venue at 99 Scott Avenue has become known for a string of cool establishments that appeal to a savvy urban demographic, including Studio Skate, an ice skating rink which comes with many extras, such as a DJ, special gigs, a bar and a pizza parlour. For a second year, the venue sees a temporary retail extension emerge for the holiday season in the form of Studio Skate Market, a holiday market spin-off, offering a variety of wares from a number of tightly curated cool brands and stores.

The pop-up venue, designed by Milan-based multidisciplinary creative agency (ab)Normal, sees individual booths embedded in a playful yet slightly raw setting. Entirely dipped in a striking purple hue, captured by drywall partitions and fluffy carpeting, Studio Skate Market offers an adventurous labyrinth where in-the-know shoppers not only discover something new at every turn, but also experience the venue’s different spatial angles along the way. The brand list is concise, but includes forward brands and retailers, such as Dolores, 111SKIN, Wales Bonner, Luar, Gohar, Libraryfetish, Bode and others, as well as tasty treats from Happier Grocery (open through Jan 15).

Credits
Project Team (ab)Normal, Camilla Vaghi
Photos by Tiziano Ercoli & Riccardo Giancola
 


- Multidisciplinary agency experimenting within design, architecture, digital art and creative direction. -