The Vogue Closet 2024

Set Design, Condè Nast Headquarters, Milano, 2024

During Milan Design Week 2024, (AB)NORMAL reinterpreted the spaces of the Condé Nast editorial office, bringing to life ideas and messages that have animated the pages of the magazine for sixty years.

Across five rooms and a corridor, we explored various aspects of the creative and narrative process of Vogue Italia: graphics, layouts, words, editorial shoots, fashion archives, and the power of storytelling—elements that form the core of the magazine, both visually and conceptually.


Credits
Project Team (AB)NORMAL: Mattia Inselvini, Davide Masserini, Luigi Savio, Noemi Catalano, Sarah Micheli

Photos by Tiziano Ercoli & Riccardo Giancola