Versace SS 2024
Set Design, Milan Fashion Week
(ab)Normal developed the design together with Urban Production for the Versace SS 2024 show in Milan.
The show took place in the Pirelli Hangar Bicocca in Milan, a former industrial plant, now turned into an institution for producing and promoting contemporary art.
The catwalk winds its way through the vast space of Hangar Bicocca, slowly moving between the enigmatic Carsten Höller towers. The path is lined with reflective surfaces that capture and distort the surrounding towers’ play of lights and shapes, creating a surreal and dreamlike atmosphere.
Set Design Support by (ab)Normal, Camilla Vaghi
Set Design & Production by Urban Production
Photos by Tiziano Ercoli & Riccardo Giancola